Detector Oy - Investigation and Planning for a New Market Entry

Diverse Surveys as the Foundation for Export Strategy

The project began with market surveys and selection of target countries. We analyzed the competitive landscape, market potential, and industry regulations of the chosen countries, concluding that Detector's products would have good prospects in other Nordic countries. Next, we analyzed Go-To-Market methods to lay the groundwork for distribution channel and marketing strategy. Based on the surveys, the decision was made to proceed first in Sweden.

Towards Market Entry

The next step was to conceptualize the commencement of operational activities in Sweden. A suitable brand strategy was developed, necessary trademark surveys were conducted, potential company forms were explored, startup costs were determined, and the necessary milestones for establishing a sales office were defined.

"Smartbutlers provided valuable insights and concrete guidance for both internationalizing our brand and initiating operational activities," says Sami Heinonen, CEO of Detector Oy.

Goals: Mapping out new markets in the Nordics, defining the international brand at the EU level, and planning international expansion into Sweden.

Smartbutlers' Role: Conducting international market surveys, creating brand and expansion strategies, and preparing for establishment.

Results: Detector is prepared to enter the Swedish market with its own sales company.